Expert International renews focus on Retail Standards - AGENT

Expert International renews focus on Retail Standards - AGENT Expert International renews focus on Multichannel Retail and Service Standards Image Source: Expert International2016 has seen expert International embark on more organic than geographic expansion as the global electrical retailer capitalises on the growth trends of recent years.Managing director Dieter Mathys confirmed that growth was not a key focus for expert International.“This year,” he said, “we are looking more towards organic than geographical expansion. We don’t want to be the biggestâ€"we want to be the best.”The expert International objective this year remains development, but away from affiliation purely for purchasing purposes, and towards multichannel retail with first-rate service and top advice.With two strong new licensees on boardâ€"specialist IT-focused retailer Komputronik in Poland, and the electronics chain melectronics, part of the Migros Group, in Switzerlandâ€"expert has boosted its international representation to 3,500 specialist stores in 20 countries.Mr Mathys explained that as well as their leading reputations and strong m arket positions, both Komputronik and melectronics “fit perfectly” with expert, “thanks particularly to their clear focus on service and advice”.Komputronik is the leading IT retailer in Poland, with more than 200 shops and annual turnover of €550m. In collaboration with expert, it will expanded its competencies in white and brown goods.In Switzerland, expert International’s home turf, the company will benefit not only from melectronics’ dense network of 100 specialist retail branches throughout the country, but from its  strong cross-channel orientation and associated expertise.